Question:
What is the value of local TV news?
Despite the Internet’s adoption as a leading source of news and information, local TV stations still hold significant sway in the political and social discourse of communities large and small. In survey after survey, around 70% of Americans say they rely on their local TV brands for information about local weather, traffic and breaking news.
With this, local stations are aggressively migrating to on-demand and mobile, restructuring models of content and production, breaking down the ad/edit wall further, downsizing, consolidating, and sharing or outsourcing reporting. What are the risks of major changes like station consolidation or pay-for-play ads? What innovations in local TV news hold the most promise to serve the public good?
Topics: Community Distribution Questions Revenue














Young Journo excited about changing media landscape
Full disclosure, I’m only an observer of local TV news, I work for a small weekly in the Upper Peninsula of Michigan.
I will point out that since the digital conversion in 2009, the four commercial TV stations that service Northwestern Lower Michigan and the Eastern part of the Upper Peninsula have partnered into two teams: a CBS/Fox affiliate, and an NBC/ABC affiliate.
The CBS/Fox affiliates now share reporter resources, and at the end of the broadcast on one station, they remind viewers that the news continues on their partner station, they don’t serve as a balance to one another in terms of editorial viewpoints.
The other partnership has a silver lining to it. Originally, the ABC station did not have resources local content, but since the DTV standards, I’ve seen unique shows talking about local people and events. I don’t know if it’s because of the partnership that this happened, but it has provided some new content, which is good to see.
Lead author of FCC media report. Also: journalist, bureaucrat, entrepreneur
The association of health journalists just weighed in with a powerful comment supporting the FCC requirement that TV stations disclose online when the’ve done marketing segments that look like news bits:
“As the largest organization of health care journalists, we have long been troubled by “pay for play” arrangements and other practices in which marketing masquerades as news. Such practices are especially pernicious when applied to matters of health and health care – as they often are — because people make decisions affecting their well-being based on such reports. The result is harm to individuals who make the wrong choice based on biased information and increased costs in the health care system that we all pay for. Such deceptiveness also threatens the credibility of all journalism. A bright line must be drawn between those who say what they’re paid to say and those who make an independent effort to find out what’s true.”
http://fjallfoss.fcc.gov/ecfs/document/view?id=7021753323
Lead author of FCC media report. Also: journalist, bureaucrat, entrepreneur
Jan 17 is deadline for comments. I’m curious what those of you who have worked in local TV news think of two NAB arguments:
—replacing the paper-based political file with an online version instead would create huge new workload burdens
—Pay-for-play is not a serious problem
Any of you have experiences that would argue for or against those assertions?
Writer, thinker, musician, media maker, adaptable living component.
To read the comments offered so far for both issues, go here and enter proceeding number 00-168. To post your own comment, click on the “submit a filing” link on the side or click here.
Thanks Steve for all your hard work on this issue. Please help get this message out to your networks and colleagues, and don’t wait to share your thoughts on this issue!
Journalist, fan of facts, character and motivation. JA editorial director.
Steven Waldman is calling TV journalists to action before a Jan 17 deadline — seeking comments re: FCC policy on ad transparency – political and pay-for-play. These are huge issues for local stations. Waldman is lead author of last summer’s major FCC media report and was part of the JA conversation on the value of local TV news. Here are his recent writings on the FCC proposals to put political ad info online and reign in pay-for-play. His plea: comment! As of Jan 1, Waldman says, “not a single journalist or journalism professional group has weighed in.”
Journalist, fan of facts, character and motivation. JA editorial director.
Your choice to invest energy into an online conversation on the JA is something we value deeply. A core part of our contribution back to you is to share what we learn from each forum with the JA and broader community. We have now completed a series of reports looking back on this conversation that outline performance, our engagement methodology, and distilling down potential opportunities for the future. You can find them all on our blog.
If you participated in the forum, thank you for making it the resource it’s become! Please tell us what you think of our conclusions on the blog. If you’re visiting for the first time, free to add your thoughts here, comment on our conclusions or both!
Journalist, fan of facts, character and motivation. JA editorial director.
Greetings all – this forum opened a week ago with a fast and furious conversation, covering perhaps too much ground for an instant take-away, but with great back and forth on values and visions. Thank you for the diverse insight everyone brought to this experiment in cross-community conversation.
Today we wrap up active outreach, but please know that the forum remains open for posts and responses. We can do this because because of the JA login system; since you connect using Facebook, Google, LinkedIn or Twitter, it is far more difficult for spammers or anonymous trolls to interfere with effective conversation here.
I’ve put a few initial takeaways here: http://www.journalismaccelerator.com/blog/forum-first-takes-local-tv-news/
Keep a look out next week for more analysis that should be useful to the journalism community broadly. And remember – JA forums are driven by questions from people like you. Ideas welcome! http://www.journalismaccelerator.com/about/ask-a-question
Great blog, Emily. With technology evolving rapidly, this is a really interesting discussion.
Journalist, fan of facts, character and motivation. JA editorial director.
Thanks! I agree this thread turned out to be a resource to come back to.