John P Garrett active 1 year, 2 months ago
Community Impact Newspaper founder, publisher and CEO
Areas of Expertise: News/Publishing
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John P Garrett commented on Feb. 28th Forum Local News Publishers: How do you make it work financially? 1 year, 2 months ago · View
Let me add this to Michele’s comment: Evan Smith is very well respected but in my opinion way underrated in all of this. He knows good content, knows how to brand his medium, and his name sells ads (they call them sponsorships – but they are ads). His good name also helps him attract great [...]
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John P Garrett commented on Feb. 28th Forum Local News Publishers: How do you make it work financially? 1 year, 2 months ago · View
yes… Evan Smith (one of a kind editorial leader) and John Thornton (one of a kind news lover with vision and money and contacts)
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John P Garrett commented on Feb. 28th Forum Local News Publishers: How do you make it work financially? 1 year, 2 months ago · View
no dollars but it has been so successful that it opens up other opportunities. With other broadcasters. Its a pure marketing play for us. It adds credibility to our organization and it gives us free marketing
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John P Garrett commented on Feb. 28th Forum Local News Publishers: How do you make it work financially? 1 year, 2 months ago · View
We have a great partnership with Austin’s NBC affiliate. We let them use portions of our online content on their site with links to our site. And when we have big breaking news we let them have it on their prime news as long as they start it with “From our partners at Community Impact [...]
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John P Garrett commented on Feb. 28th Forum Local News Publishers: How do you make it work financially? 1 year, 2 months ago · View
totally agree Dan…and would add that distribution of said content is the key to advertising support and success.
