Keith Hammonds active 2 years, 1 month ago
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Thanks, Emily. Our Monitor pilot launched this week, pegged to Ashoka’s Empathy campaign.
An example of a Monitor page w/the “Make Change” button (and banners): http://www.csmonitor.com/The-Culture/Family/2012/0615/Cost-for-kids-Middle-income-families-now-pay-235-000-per-child)
And the co-branded platform:…[Read more]
A new sort of collaboration: In a couple of weeks, Ashoka and the Christian Science Monitor will launch a pilot project that links the Monitor’s journalistic content with Ashoka’s Changemakers (changemakers.com) platform for engagement. Monitor readers will see “Make change” buttons on selected stories, leading them to a co-branded platform on the…[Read more]
A lot of that has to do with picking the right partner, per my comment above. If you agree up front on vision, goals, and strategy, then effectively you should function as a team, like any internal team. Of course, you’ll never get perfect alignment — and that’s what creates extra work. On a practical [...]
The big idea is to create a new, higher-value relationship between publisher and audience. Readers who are activated by content to actually participate in change-making activities should have higher loyalty and brand affiliation. And they should be worth more to advertisers and sponsors — not least because the activities on the Changemakers site…[Read more]
Sure. We’re working on a project now that’s very promising. Next month, Ashoka will launch a pilot project with a national media organization that links its journalistic content with Ashoka’s platform for engagement, called Changemakers. Our partners’ editors will put buttons on selected stories that lead to a co-branded platform on our site:…[Read more]