Mark Glaser active 1 year ago
Executive editor of PBS MediaShift and Idea Lab; writer, editor, dad, singer, ridiculous-maker.
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Mark Glaser commented on How could collaboration increase revenue in journalism? 1 year, 1 month ago · View
I think there are many ways that collaborations can result in increased revenues, but not always in direct ways. Here are a few ideas on how that might work: > In a content-sharing collaboration, one publication would run stories from a different publication and could serve ads into that story on their site, which could [...]
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Mark Glaser commented on What kind of election coverage do you want to bring to your community in 2012? 1 year, 5 months ago · View
At PBS MediaShift, we have a number of content-sharing deals with sites such as KQED MindShift, European Journalism Centre and J-Source. While we don’t get money for stories they run of ours, or vice versa, these deals do generate money in another way. We get quality content that, when it hits the sweet spot for [...]
