The Story So Far: What We Know About the Business of Digital Journalism
Can digital journalism be profitable? What’s making money, what isn’t, and why? A new report from Columbia University faculty members Bill Grueskin, academic dean of the Columbia Graduate School of Journalism, and Ava Seave, principal at Quantum Media and adjunct professor at the Columbia Business School, addresses these questions about the financial state of digital journalism. The report provides the most comprehensive analysis to date of the business challenges that for-profit news organizations face with their digital ventures. The report is being issued by the school’s Tow Center for Digital Journalism, which is committed to the research and advancement of journalism on digital platforms. Grueskin, Seave, and Ph.D. candidate Lucas Graves spent several months reporting on-site at news organizations—some founded over a century ago and others created in the past year or two. Based on the resulting body of data, they examine how news organizations allocate resources, explore what patterns are emerging in revenue streams, and draw conclusions about how companies might generate revenue more effectively. The report is divided into nine chapters covering advertising models at a diverse array of news organizations, alternative platforms, new revenue streams, audience engagement and more.” Source: Columbia Journalism School
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