The Journalism Accelerator’s (JA’s) blog reports on a broad range of experiments unfolding in the field. Evolving daily, news and community publishers across journalism networks share much common ground, but have unique brands and market challenges. Posting content on the beat of news, we’re excited by the passion of publishers and hope to document some of the creative ways the business of news continues to re-imagine itself. The blog offers a range of feature content, much of it our reporting out to you what we’re learning from our experimentation across the JA. We think of the blog, related resources and featured items as compost that we hope helps fuel experiments, cross pollinating innovation and emerging practices with the wisdom of the field to seed new ideas.
Posted by Emily Harris on March 21, 2012
Topics:
Blog Community Distribution Revenue
Publishers taking part in the recent JA forums on increasing revenue to news sites created a dynamic conversation. And since it was on JA’s forum platform designed with a shelf life, all that shared knowledge is still available for you. Both threads – on local and on niche news sites – generated around 300 comments, with nearly 50 participants over the couple day run. The threads are well worth a read. Here we have organized and indexed much of the conversation to surface the richness of these ideas, insights and hard earned experience so it’s easy for you to peruse by topic.
Read what you need now; come back when you are looking for something else. And remember, one of the greatest resources here is the people who were involved. Just click on anyone’s name to find out more about that person, including how to connect.
The aim of our double-header forum was to create a record of some of the knowledge that news publishers have built up, many working several years in a disrupted market. The focus: how to make money in the new world of news. We divided the two-day conversation into two streams, local news and niche news sites. If any consensus emerged, it is this: Know your audience first. Then figure out which of the many possible sources of revenue works to engage them. (more…)
Posted by Emily Harris on March 21, 2012
Topics:
Blog Community Distribution Revenue
Emerging practices across revenue streams
Check out some of the participants who joined in to share their take. The sum of the parts offered in this emerging practices module surfacing over two days of top notch conversation.
Click on a headline to see the comment in context of the full conversation. Want to see more comments from a particular participant, see a person’s website, or follow them on Twitter? Each name links you to that person’s JA profile, with background info, expertise and ways to connect.
Also check out How-tos of Business Basics, culled from the same two-day forum, Philosophical Discussions in the thread and Quoteable Moments for a chuckle or a moment of inspiration.
Revenue streams topic index
Advertising: Beyond the basics
Mix ads with other
We pursue (1) Advertising – it’s the gateway for small business (2) Sponsorships – medium companies and organizations can sponsor entire content channels such as Environment; (3) Ancillary business services, principally photography and websites (two things we’re already doing to publish the news site). Key insight: one revenue stream alone will not support your hyperlocal. – Hal Goodtree, Cary Citizen (more…)
Posted by Emily Harris on March 21, 2012
Topics:
Blog Community Distribution Revenue
Check out some of the participants who joined in to share their take. The sum of the parts offered in this how-to module surfacing over two days of top notch conversation.
How-tos of basic business practices
Does managing a sales staff stretch your comfort zone? What are all the different products you offer? How much do you pay for paper clips? The content here distilled from the recent JA forum on increasing revenue, where publishers running local and niche news sites shared what they’ve learned about being small business owners.
Click on a headline to see the comment in context of the full conversation. Want to see more comments from a particular participant, see a person’s website, or follow them on Twitter? Each name links you to that person’s JA profile, with background info, expertise and ways to connect.
You might also enjoy Emerging Practices around a range of revenue options from advertising to underwriting. Philosophical Discussions surfaces deep thinking in the thread and Quoteable Moments offers smart one liners capturing some of the sentiments of publishing in this disruptive time.
How-tos topic index
Business models | Tracking demographics | Finding good freelancers | Doing or managing sales | Staying sane | Saving money | Selling new ideas
Posted by Emily Harris on March 21, 2012
Topics:
Blog Community Distribution Revenue
Quotable Moments
Quick takes, capturing earned insight from publishers day-to-day discoveries shared in the JA’s two-day forum on increasing revenue. Wise quotes from these experienced folks, to inspire a conversation or words worthy of taping on your office wall. Want to respond? Click on the first few words to read the full comment in context, patiently allowing the page to render and deliver you in line, on point.
To free the conversation up to evolve over time, the forums remain open, so you can add your thoughts to the comment thread as the topics tackled continue to unfold. Or if you would rather go direct to a dialogue. Find background and ways to connect with any of these publishers. Just click on a name and jump to that person’s JA profile. You might also want to check out Emerging Practices around a range of revenue-accekerating options from advertising to underwriting, How-Tos of Basic Business Practices, or Philosophical Discussions, all distilled out of the two-day JA revenue forum. (more…)
Posted by Emily Harris on March 15, 2012
Topics:
Blog Community Revenue
You’re starting a news site to fill a community need. Or you’ve been running one for years; now you want to stabilize income, maybe expand. The recent double-header JA forum on increasing revenue to news sites aimed to capture and share the invaluable running-a-business know-how that news publishers create through their work every day.
The two-day conversation discussed first the needs of local, then of niche news sites. Here we distill both rich comment threads to showcase publisher experiences and emerging best business practices in three key areas: partnerships, advertising, and other sources of revenue.
A hat tip to Cary Citizen publisher Hal Goodtree for this pointed forum takeaway: “One revenue stream alone will not support your hyperlocal.” Seems obvious, maybe. But how do you get to seven different revenue streams, like Oakland Local? Or develop a reputation for training that pays your investigative reporting bills? Or use social media consulting to bring in ad revenue?
A recent survey of Investigative News Network and Block by Block members found that publishers put sixty percent of their budgets toward journalism and less than twenty percent to generating revenue. “That mix does not bode well for creating financial stability,” writes Janet Coats, manager of The Patterson Foundation’s New Media Journalism Initiative. (Full disclosure: The JA receives TPF support.) So what does?
The ideas and experiences shared over two days of intense conversation in the recent JA forum on increasing revenue offer many insights into building financial stability. The takeaways fit into three overarching themes, each central to business success: partnerships, advertising and non-ad sources of revenue. Dig into what interests you now, come back later for more. The conversation threads also remain open discover more insights and add your experience. (more…)
Posted by Denise Cheng on March 10, 2012
Topics:
Blog Community
Denise (middle) with CUNY colleagues and other friends at a launch party for The Brooklyn Bureau. Photo by Adi Talwar; courtesy of City Limits
Last November, I moved from The Rapidian, where I served as citizen journalism coordinator, to become the research and outreach editor for the Journalism Accelerator. Months later, I’m shifting again, making a little more room on my plate to maximize another commitment: CUNY’s Tow-Knight Entrepreneurial Journalism Program.
I started with CUNY’s journalism incubator last month, seeking to develop a more sophisticated vocabulary and framework to think about the business of journalism. My “first family,” as JA founder Lisa Skube, likes to put it, is the Block by Block community. My greatest interests are in outlets that make a local impact and empower people by inviting public participation in media creation. One question dominating my mind is how to build a financial backbone so these outlets thrive and communities are well served.
I take my leave from the JA in hopes that I’ll begin to piece together that answer for myself through a semester at CUNY’s Journalism School.
Meanwhile, coming from an on-the-go outlet with scant staff resources (sound familiar? You must be with a hyperlocal!), I’ve added to my toolbox by being at the JA. I’d like to share two tidbits I’ve learned that may be helpful to anyone in publishing. (more…)
Posted by Emily Harris on February 29, 2012
Topics:
Blog Craft Experiments Revenue
Image credit: Lars Christensen - Fotolia
Go deep, not wide, in content and audience. That’s my quick overall takeaway from today, Day Two of our forum on sustainable journalism. Today’s conversation focused on particular opportunities for niche sites.
Let’s start with this question, and a thanks to the Oregonian News Network’s Cornelius Swart for posing it:
Who if any have done or understood the demographics of their audience before they launched their projects. Of those out there in the niche world, who has done a media audit since they launched? Are people just pricing products and seeing if they take off? Do people have a sense of audience/customer base in terms of income and consumer habits/values?”
That’s still open to answer on the forum thread. Based on comments throughout the conversation, niche news sites have particular opportunities to build tight relationships with their audiences – and that is key to bringing in revenue. Rusty Coats put it this way: To monetize deep content, own the master narrative.
That is, become the voice of authority (through your coverage, of course) on a subject matter – and work diligently to hone that subject matter so that it isn’t too horizontal. Deep coverage is vertical. Readers and underwriters appreciate the focus – and that helps weed out who is NOT your audience or underwriter community.” (more…)
Posted by Emily Harris on February 28, 2012
Topics:
Blog Community Distribution Experiments Revenue
Photo by clemsonunivlibrar on Flickr
Plenty of experience at play in today’s forum on increasing revenue for local news sites. The thread is still open and well worth a read. Here are some highlights:
Of all the themes running through today’s conversation, I pick the word of the day as NEED. Start with this point from Dan Grech, news director of WLRN in Miami, on creating “indispensable” content:
“..indispensable content means providing information and perspectives that address the particular urgent needs of a niche audience.”
Then hear Emily Lowrey, founder of Magic City Post.
“I think if you go at it at that angle of just getting financial support for your journalism, that you’ll struggle. If you find a problem to solve though, you’ll get the support you need and flourish.” (more…)
Posted by Emily Harris on February 23, 2012
Topics:
Blog Community Craft Revenue
On Wednesday, February 29th, Day Two of the JA forum on sustainable journalism highlights the practice of niche publishing, one name for specializing in a particular subject matter or a certain type of reporting. Their experiences reflect many common issues local publishers know well.
This is a forum for publishers, businesspeople, and others interested in increasing the revenue of digital news sites. It’s a moderated online conversation, designed as “call and response” – we’ll hear two publishers’ stories, add reflections from a couple of business experts, and invite you to jump in. (more…)
Posted by Emily Harris on February 22, 2012
Topics:
Blog Community Revenue
On Tuesday, February 28th, Day One of the JA forum on sustainable journalism kicks off with the stories of two local news sites. The publishers have experienced different successes and challenges, but share at least one goal: build a product that serves the community and pays for itself.
We’re bringing together a balance of publishers and business experts to trade information and knowledge about increasing the revenue of digital news sites. The forum is an online conversation designed as “call and response” – we’ll hear stories of a few publishers then invite other people with relevant experience to share insights, offer suggestions and challenge assumptions. (more…)
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